How Fika Mental Health Reached 43,000+ People and Drove Affordable Leads at Just $6.58 Each
Fika Mental Health is a Canadian psychotherapy practice founded in 2021, offering a wide range of mental health services.
Based in Alberta and Ontario (and operating Canada-wide virtually in various provinces), their services include individual counselling, couples therapy, EMDR and EMDR intensives, ADHD assessments, trauma-informed therapies, nutritional counselling, workshop & group sessions, and low-cost options.
The Big Challenge
Fika Mental Health faced a common but significant challenge: despite offering a wide range of mental health services across multiple provinces, they struggled to translate that value into online visibility and meaningful client acquisition.
Their target audience were people dealing with trauma, ADHD, anxiety, and relationship issues that often hesitate to seek help, which meant Fika needed to build trust and educate potential clients before they would convert.
The existing website and marketing efforts were not generating enough qualified leads, and there was limited awareness about specialized services like EMDR therapy and ADHD assessments.
The challenge was to design a strategy that not only increased reach but also turned that attention into genuine conversations and booked sessions.
OUR STRATEGY
Step-By-Step Approach
Phase 1: Brand Story & Messaging Refresh
We started by refining Fika Mental Health’s brand story and messaging. Drawing inspiration from the meaning of “Fika” — to pause, nourish, and connect — we created a narrative that captured the essence of their therapeutic approach. Our goal was to make potential clients feel supported and safe right from their first visit to the site. We used personal, caring, and trauma-informed language while clarifying service offerings such as EMDR therapy, ADHD assessments, and low-cost counselling. This helped visitors quickly understand Fika’s services and decide whether they were the right fit.
Phase 2: Content Development & Website Enhancements
To improve the user experience, we redesigned key pages including the home, services, team, and contact pages, while making the “Get Matched” free consultation option easy to find. Navigation was streamlined so users could explore services by specific needs like anxiety, trauma, or ADHD in just a few clicks. We added team profiles to build trust and create a personal connection with visitors. On the technical side, we improved mobile responsiveness, optimized page load speeds, and simplified booking options to create a smooth and reliable experience.
Phase 3: Digital Marketing & Lead Generation
With the website foundation in place, we focused on creating a high-performing lead generation funnel.
We set up a prominent free consultation feature to capture interest with minimal friction. Educational resources such as blogs.
FAQs, and service guides were developed to answer common questions and build credibility. We then drove qualified traffic through Meta ads, social media campaigns, and SEO — sending visitors to high-intent landing pages for services like ADHD assessments and EMDR therapy — resulting in a steady stream of genuine leads.
Results That Speak for Themselves
Starting with no established online presence, we built a complete digital funnel for Fika Mental Health, combining website development, lead-generation campaigns, and conversion-focused marketing strategies. With a total ad spend of $1,782, the campaign reached more than 43,000 people and generated over 190 qualified leads at an average cost of just $6.58 per lead. By creating an efficient acquisition system from the ground up, Fika Mental Health was able to expand its visibility, attract its ideal audience, and establish a scalable foundation for long-term growth.
