We Helped Cut Ad Spend by 54% While Achieving the Same Number of Leads in One Week
Dr. Khayyat & Associates Psychology Practice provides evidence-based psychological services for adults across Ontario, with a focus on clarity, professionalism, and compassionate care.
Khayyat’s Google Ads account was generating leads, but the conversion volume was lower than expected.
During June 2026, we analyzed the account, reviewed campaign performance, optimized targeting, refined keywords, improved bidding strategies, and continuously monitored search terms to increase lead generation while controlling ad spend.
The Big Challenge
Khayyat’s Google Ads account was generating leads, but there was significant room to improve efficiency and overall performance.
While the campaigns were active, the existing setup was not maximizing the available budget or attracting enough high-intent prospects. The objective was to increase qualified lead generation without relying on a larger advertising budget or creating entirely new campaigns. Instead,
we focused on identifying inefficiencies within the existing account and optimizing every aspect of campaign performance.
Key challenges included:
- Generating more qualified leads without significantly increasing ad spend.
- Improving campaign efficiency and maximizing return on investment.
- Reducing wasted budget on low-intent and irrelevant search traffic.
- Refining keyword targeting to attract higher-quality prospects.
- Optimizing bidding strategies to improve conversion performance.
- Enhancing campaign structure and ad relevance for better results.
- Increasing the effectiveness of existing campaigns rather than
launching new ones.
OUR STRATEGY
Step-By-Step Approach
Phase 1: Account Optimization & Campaign Restructuring
We began by improving the overall account structure to eliminate inefficiencies and ensure the budget was focused on high-intent users.
- Refined keyword targeting by removing low-performing keywords.
- Added negative keywords to reduce irrelevant traffic.
- Improved campaign structure and ad relevance.
- Optimized campaign settings to better align with conversion goals.
- Adjusted audience targeting based on historical performance.
Phase 2: Performance Optimization & Continuous Monitoring
Once the account was restructured, we focused on ongoing optimization using real performance data to maximize lead generation.
- Optimized bidding strategy to improve lead quality and conversion efficiency.
- Monitored search term reports regularly to identify new optimization opportunities.
- Shifted budget toward better-performing keywords and audiences.
- Continuously refined targeting and bidding based on conversion data.
- Performed ongoing performance analysis to maximize conversions while controlling ad spend.
Results That Speak for Themselves
The optimization delivered a significant improvement in lead generation efficiency.
- In the entire month of June 2026, the account generated 6 leads.
- After implementing campaign optimizations, the account generated the same 6 leads within just the first week of July.
- This means we achieved the monthly lead volume in approximately one week while spending less than half of June’s advertising budget.
- The improvements indicate better traffic quality, stronger campaign targeting, and a more efficient use of the advertising budget.
Conclusion
This case study demonstrates how continuous optimization can significantly improve Google Ads performance without increasing spend. By refining targeting, improving campaign structure, and focusing on high-intent traffic, we were able to achieve the same number of leads in one week that previously required an entire month, resulting in a much more efficient and cost-effective campaign.
